Marketing 4.0 coaching and training for home industries in Sugihwaras Village

نویسندگان

چکیده

Following the Covid-19 pandemic, government is attempting to stimulate economic growth by supporting online enterprises and community empowerment. This includes of less technologically advanced home industries. Consequently, support financial institutions necessary for sustained development. The goal Bank BTN Syariah Surabaya's Corporate Social Responsibility (CSR) program provide assistance training Marketing 4.0 local businesses Kopi Melek I'in Bakery in Sugihwaras Village, Sidoarjo Regency. Activities carried out through method. results show that participants have understood importance offline marketing as mutually supportive strategies product sales success. Partners also succeeded redesigning packaging shop banners, using Shopee marketplace platform, doing social media branding on Instagram increase competitiveness sales.

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ژورنال

عنوان ژورنال: Community Empowerment

سال: 2023

ISSN: ['2614-4964', '2621-4024']

DOI: https://doi.org/10.31603/ce.8944